Standing Out in a Crowd: Crafting and Executing a Concept That Outshines the Competition

Date: October 15th, 2025 Time: 1 PM EST Duration: 30-45 min Platform: LinkedIn Live

Join us for a high-impact episode focused on how great restaurant concepts win and why so many fail to follow through. With more restaurants opening than ever before and transaction declines hitting many Canadian operators, success in 2025 will come down to one thing: execution. In this fast-moving conversation, we tackle the growing gap between stunning concepts and the operational follow-through required to bring them to life from brand story to guest experience to consistent delivery.

Scot Turner brings global expertise as the Founder and Managing Director of Auden Hospitality, working across luxury hotels, independent restaurants, and international markets. Karen Flynn shares a procurement and partner lens shaped by working with multi-unit brands across Canada. Together, they break down what truly separates the standout brands from the ones getting left behind.

What you’ll learn:

• Why clarity of concept is your number one competitive advantage

• How to turn your brand story into consistent service and execution

• Common concept design mistakes and how to fix them

• How to future-proof your restaurant by finding time to reinvest in your people and guests

• Canadian trends: what to know about declining traffic and how to reverse it

What you’ll walk away with:

• A proven framework to define or redefine your concept

• Questions to bring back to your next team meeting

• Partner insights on how to reduce friction and find hours in your week

• A simple mindset shift to align your concept, team, and execution in 2025

This episode is for:

Hospitality leaders in Canada who are scaling brands, opening new concepts, or trying to hold their ground in a competitive and shifting marketplace. If you’re a GM, multi-unit operator, or executive looking for real, relevant, and immediately useful strategies, this session is for you.

Bonus: You’ll also learn why storytelling is your most underutilized asset — and how to bring it to life from the inside out.

Featuring: Scot Turner, Founder and Managing Director, Auden Hospitality; Karin Flynn, Senior Director, Entegra Canada; and Matt Rolfe, Host and Leadership Coach

Register Now:

Secure your spot now and gain invaluable insights to transform your hospitality business!

Featured Speakers

Matt Rolfe

Hosted by: Matt Rolfe

Leadership Coach, Hospitality Author & Host of the Performance Revolution

Scot Turner

Founder and Managing Director of Auden Hospitality

Karin Flynn

Senior Director, Entegra Canada

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